Inclusive digital access

Accessibility Statement

KidWise believes that children, parents, caregivers, educators, and family members should be able to explore our learning and family products with dignity, clarity, and independence. We are committed to improving the accessibility and usability of our digital experience for people with a wide range of abilities, technologies, and browsing preferences.

Last updated July 14, 2026 United States store

Report an Accessibility Issue Review Our Approach

Accessibility is an ongoing responsibility. We regularly review the experience, respond to feedback, and work toward practical improvements across navigation, content, imagery, forms, product information, and support.

A parent and child learning together with wooden educational toys — **Designed around family participation** Clear information and thoughtful digital experiences support confident choices. Inclusive Access

01 · Our accessibility charter

A More Welcoming Experience

Our goal is to reduce unnecessary barriers and create a digital environment that supports different ways of seeing, hearing, moving, reading, understanding, navigating, and interacting.

Core commitment

Access that supports real family needs

KidWise serves families shopping for flash cards, reading books, math toys, art supplies, building blocks, kids alarm clocks, kids tableware, emotion cards, and family games. Our accessibility work is intended to make those products and their supporting information easier to discover, understand, compare, and purchase.

Provide clear headings, logical reading order, and meaningful page structure.
Maintain readable contrast, visible controls, and understandable interaction states.
Support keyboard access and common assistive technology workflows.
Use descriptive alternatives for meaningful images whenever practical.
Respond respectfully when a customer reports a barrier or requests assistance.

Readable content

Clear Information

We work to present product descriptions, policies, instructions, buttons, notices, and support information in clear language with meaningful visual hierarchy.

Structured navigation

Predictable Pages

Consistent labels, headings, landmarks, and control behavior help visitors understand where they are and how to continue.

Flexible interaction

Multiple Pathways

We aim to support keyboard navigation, visible focus indicators, direct links, clear forms, and multiple ways to reach important information.

Human support

Respectful Assistance

When the website does not meet a visitor’s needs, our support team can help with product information, order questions, and accessible communication alternatives when available.

02 · Technical direction

Standards We Follow

KidWise uses the Web Content Accessibility Guidelines as an important reference for evaluating digital accessibility. Our ongoing direction is to support the principles of content being perceivable, operable, understandable, and robust.

We seek to improve alignment with generally recognized accessibility practices, including WCAG 2.1 Level AA considerations, while acknowledging that accessibility can involve complex technology, third-party services, content updates, and individual user needs.

Practical improvement over static claims

Accessibility is evaluated through design review, content review, testing, customer feedback, and corrective updates rather than treated as a one-time project.

Principle 01

Perceivable

Information should be presented in ways that visitors can perceive, including readable text, meaningful image descriptions, contrast, labels, and adaptable layouts.

Principle 02

Operable

Navigation and controls should support keyboard use, visible focus, reasonable target sizes, understandable timing, and interaction without unnecessary precision.

Principle 03

Understandable

Content, labels, error messages, instructions, and page behavior should be clear, consistent, and predictable for customers and caregivers.

Principle 04

Robust

Pages should use meaningful structure and standards-aware markup that can work with current browsers, devices, and commonly used assistive technologies.

03 · User experience priorities

What We Work to Support

Accessibility is reflected in many small decisions. These priorities guide how we review the experience across desktop computers, tablets, mobile devices, browsers, and assistive technologies.

Readable Presentation

We aim for clear typography, sufficient spacing, understandable hierarchy, descriptive headings, and layouts that adapt without hiding essential content.

Content clarity

Responsive Layouts

Pages are designed to adjust across common screen sizes and orientations so that text, imagery, controls, and product details remain usable.

Device flexibility

Visible Controls

Buttons and links should use visible text, clear contrast, descriptive labels, and interaction states that remain understandable without relying only on color.

Control visibility

Reduced Motion

Decorative movement is kept restrained, and supported experiences respect reduced-motion preferences so essential information does not depend on animation.

Motion awareness

A family enjoying an educational word activity together at home — **Shared learning should feel approachable** Our digital experience is intended to support families, caregivers, and educators. Family Centered

04 · Assistive technology

Tools and Preferences

We work to support customers who browse using screen readers, keyboard controls, zoom features, voice tools, mobile accessibility settings, and other assistive technologies. Compatibility can vary by device, browser, operating system, software version, and third-party integration.

Keyboard navigation

Interactive elements should be reachable in a logical sequence, with visible focus indicators and usable controls.

Screen reader structure

Meaningful headings, landmarks, labels, alternative text, and semantic page structure are used where practical.

Text enlargement

Responsive layouts are intended to remain readable when browser zoom or device text settings are increased.

Color and contrast

Important information and controls should remain understandable without depending exclusively on color differences.

05 · Accessibility support

Tell Us About a Barrier

We welcome accessibility feedback. When reporting an issue, please describe the page, feature, product, or task involved and explain what happened. Helpful details allow us to investigate more effectively.

You may also request reasonable assistance accessing product information, understanding a policy, or completing a store-related task. We will make a good-faith effort to provide an appropriate alternative when available.

Customer support email support@kidwise.lol

Customer support phone +1 (316) 315-6868

Business address 1374 Northridge Parkway

Location Olathe, KS 66061, United States

Helpful Report Details

A complete description can help us reproduce the issue and identify the most appropriate response.

01

The page or feature

Identify the product page, policy page, form, menu, checkout step, or other area where the barrier occurred.
02

The task you were completing

Explain whether you were reading product information, adding an item, entering an address, reviewing a policy, or completing another action.
03

Your device and browser

Include the device type, browser, operating system, and software version when known.
04

Assistive technology used

Mention any screen reader, voice tool, keyboard method, zoom setting, switch control, or accessibility preference involved.
05

The result you expected

Describe what you expected to happen and what occurred instead, including any error message or missing information.

Accessibility assistance is available Use the support page to describe the barrier or request an alternative way to access information. Review Common Questions

06 · Known limitations

Areas That May Vary

We aim to provide a consistent experience, but some content and functionality may be affected by third-party systems, older materials, external services, or technical conditions beyond a single page.

Third-Party Applications

Payment services, review tools, shipping tools, embedded widgets, and other third-party features may have accessibility behavior controlled by their providers.

Supplier Media

Some product images, videos, diagrams, or documents may originate from suppliers. We work to improve descriptions and presentation when limitations are identified.

Document Formats

Certain downloadable files or historical materials may not provide the same level of accessibility as current web content. Assistance may be requested when needed.

Browser Differences

Accessibility support can vary between browsers, operating systems, devices, extensions, and assistive technology versions.

Checkout Services

Some checkout and payment experiences rely on platform-level services. We monitor reported issues and provide support when an alternative route is reasonably available.

Individual Needs

No single digital configuration serves every person in the same way. Feedback from customers helps us understand barriers that may not appear during routine review.

07 · Continuous improvement

How Accessibility Evolves

Our accessibility process is ongoing. We combine design standards, technical review, content maintenance, customer feedback, and practical remediation to strengthen the experience over time.

Step one

Design Review

New pages and visual components are reviewed for hierarchy, contrast, control visibility, responsive behavior, motion, and understandable interaction.

Before launch

Step two

Content Review

Product descriptions, headings, labels, policies, alternative text, buttons, and support information are reviewed for clarity and meaningful structure.

During updates

Step three

Issue Response

Reported barriers are examined using the available page, browser, device, technology, and task details provided by the customer.

When reported

Step four

Practical Remediation

We prioritize corrections based on customer impact, technical feasibility, severity, frequency, and the importance of the affected shopping or support task.

Ongoing work

08 · Helpful answers

Accessibility Questions

All answers are collapsed by default. Open only the question that is relevant to your experience.

What is KidWise working toward?

KidWise is working toward a more accessible digital experience informed by recognized accessibility principles and WCAG 2.1 Level AA considerations. This includes ongoing attention to structure, keyboard access, focus visibility, contrast, readable content, responsive design, labels, forms, and image descriptions.

Can I use the website with a keyboard?

We aim to make key navigation, controls, links, forms, and interactive elements usable through standard keyboard commands. Visible focus indicators are intended to help show which element is currently active.

Some third-party tools may behave differently. Please report any keyboard trap, missing focus, unreachable control, or unexpected navigation order.

Does KidWise support screen readers?

We work to use meaningful headings, landmarks, labels, alternative text, button names, and semantic structure that can support screen reader navigation. Compatibility can vary depending on the device, browser, screen reader, version, and third-party content.

Can I enlarge text or zoom the page?

The site is intended to use responsive layouts that adapt when browser zoom or device text settings are increased. Essential text and controls should remain visible and usable without unnecessary horizontal scrolling at common zoom levels.

How do I report an accessibility problem?

Use the KidWise support page and identify the affected page, feature, task, device, browser, operating system, and assistive technology when known. Explain what you expected and what occurred instead.

Can I request product information in another format?

You may request reasonable assistance understanding product descriptions, instructions, policies, specifications, or order information. Available alternatives depend on the content and the information provided by the product supplier.

What details should I include in my request?

Include the page or product name, the action you were attempting, your device and browser, any assistive technology used, the exact problem, and the result you expected. Screenshots are helpful when they are available and safe to share.

Are third-party services covered by this statement?

This statement describes the accessibility direction of the KidWise digital experience. Some payment, shipping, review, video, communication, or embedded services are operated by third parties that control their own accessibility practices and technology.

Does accessibility work ever finish?

Accessibility is an ongoing process because websites, products, browsers, assistive technologies, third-party tools, and customer needs continue to change. KidWise treats accessibility as a continuing part of design, maintenance, and customer support.

What happens after I report a barrier?

The information will be reviewed to understand the affected task, reproduce the issue when possible, identify available assistance, and determine whether a design, content, or technical correction is appropriate.

Need Accessibility Assistance?

Tell us what you were trying to do, where the barrier occurred, and what technology you were using. KidWise will make a good-faith effort to understand the issue, provide reasonable assistance, and identify an appropriate next step.

Contact KidWise Support